I have always admired a well-designed label on a bottle of alcohol. For some reason I particularly want to try Marilyn Manson’s absinthe. Thanks a lot, John Cowen, I didn’t need more reasons to drink!
Drink manufacturers know that when scanning labels in the supermarket aisle or bottles lined up along a bar, the average customer doesn’t know the difference between one bottle of wine and another. Very often the decision on which bottle to buy is based on the label.