About

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Joel Falconer is me, the creator and owner of this site. I’m a writer, editor, musician, songwriter and autodidact. I have a wife called Isabelle and a son called Axl, with another ambiguously-gendered blob on the way. I like to correct people in public when I know it’ll be most embarrassing, but I hope you don’t hold that against me. I’m sure you’ll end up doing the same with me at some point.

I’m a Contributing Editor at Technorati Top 50 website Lifehack and cooking up some independent publishing projects that you’ll no doubt find out about soon.

JoelFalconer.com is one of my websites. It’s a site that talks about art, entertainment, and media (especially new media).

There is a new renaissance occurring in this day and age that is changing the landscape for content producers and allows artists and independent media publishers greater control of their projects and a wider scope for exploration at a relatively low-risk, low-cost level.

This is a site that looks at this changing landscape, and examines the benefits and disadvantages it presents us and producers. As a content producer in many fields, this is an area of keen interest for me and I look forward to freely sharing what I learn along the way.

Art & Entertainment

Artists have typically been one of the most oppressed, undercut, abused and misused groups of people in society. Despite this, artists have an important purpose in society and are the ones who knit the fabric of culture.

Thus, it’s high time that something changed in favor of artists and now there are possibilities that didn’t exist before. We can cut out the middleman and peddle our own wares.

That said, it’s not a level playing field: there are skills involved in using this distribution platform to its fullest extent.

Media

The public has increasingly grown disillusioned with mainstream media as it pushes partisan policies in its editorial practice and completely fails to fulfill its role as the Fourth Estate. No wonder this as-yet uncensored platform has become so popular and a diverse independent media has sprung up!

However, not all problems have been solved. The problem with the mainstream media involved the processes that culminated in the journalist’s final piece—the bias or angle of an article being influenced by commercial or political affiliations, and the unethical hounding and harassment by many media establishments on the private citizen.

In this new media, the issue of bias may be reduced by the ridiculously low cost of entry and huge diversity of available publications—in other words, there is no monopoly on the information people are fed. However, there are new problems; publishers who aren’t trained as journalists don’t know about the right of reply or how to create polished and clean copy. The last thing we want is a media full of poorly written English, but that’s what we’ve got.

What are the solutions?

So what are the solutions to these problems? How do independent publishers gain the skills to create quality media? How do artists tackle the successful dissemination of their product and development of their brand for a long-term career?

That’s what this site is about—answering questions like these through observation and practical experimentation.

NB. I will post about other things; this just gives you an idea of some of my interests and hence what I’ll probably write about most.

Joel Falconer is a freelance writer and a recording and performing musician. He is a Contributing Editor at Top 50 blog Stepcase Lifehack.

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