Wired: Ad-funded Guardian could switch off presses by 2015
There’s a lot more to admire about the Guardian’s editor, Alan Rusbridger, than most newspaper chiefs. But there’s one thing I keep hearing again and again from the traditional media, and it’s on the feasibility of paywalls. There are many cases of proven success with paywall strategies online. The question is not whether or not paywalls work, because they do–it’s whether a publisher can come up with an implementation that works.


