Public relations is no longer about relationships.

Traditional PR is now about trying to get journalists to notice you and your sensational little stunts. It’s about getting the media to do the relationship building for you.

This is why public relations practitioners are failing online, especially in the social media space. By its nature, and by name, social media is about developing relationships with others, whether they’re content producers or consumers.

But public relations isn’t about long-term relationship building anymore. It’s about the short-term instant return of sending out a press release and seeing how many bites you get—if any actually get past the spam filters. It seems some PR people still have the attitude that bloggers are like journalists and you can send them whatever you feel like.

I recently had the pleasure of interviewing J.D. Roth. J.D. is a prominent personal finance blogger who runs Get Rich Slowly, which has more than 60,000 subscribers. If you’re looking to understand money better and get your financial life under control, I suggest heading over there and subscribing yourself.

We spoke about writing, blogging and the transition for print writers to the web. I hope you enjoy this interview and learn something new from it.

There’s a blog that I used to read every single day. Absolutely religiously—every time something new was posted.

The author of this blog was a smart guy and really knew his field. And I knew that every single time the lights lit up next to that blog’s name in my feed reader, I was going to learn something new, or at least learn to do something I could already do, a whole lot better.

It was that dedication to providing valuable content that caused this blog to skyrocket into the so-called “A-list” and achieve great successes in a variety of ventures throughout the blogosphere.

Unfortunately, things changed and now I don’t read this blog anymore.

What did the owner of this blog do wrong that not only lost my interest, but the dedicated, loyal interest of readers all around the globe?