Content vs Design

There is an age-old battle among designers and copywriters that argues whether the copy (content) of a page or the design of a page are more important. Members from each camp obviously argue in favor of their side.

I think this is a fairly simple debate to settle: it’s not about winning. It’s about the end product and how well it works. Content conveys a message; design decides how well the content is communicated. Both are symbiotic and in this relationship, one is not more important than the other.

That’s not to say minimalist designs, or minimalist copy, can’t work. They just have to be well done.

Like most other polarized debates around the world, there is no one side winning; it’s a holistic issue and needs to be approached by development and marketing teams as such.

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