I just wanted to drop a quick note to my readers about a great service that has just launched. This week I had people asking me what theme they should use for their new site in record numbers, and it’s timely that my friend Nick Cernis (who you may know from Put Things Off) has […]

Public relations is no longer about relationships.

Traditional PR is now about trying to get journalists to notice you and your sensational little stunts. It’s about getting the media to do the relationship building for you.

This is why public relations practitioners are failing online, especially in the social media space. By its nature, and by name, social media is about developing relationships with others, whether they’re content producers or consumers.

But public relations isn’t about long-term relationship building anymore. It’s about the short-term instant return of sending out a press release and seeing how many bites you get—if any actually get past the spam filters. It seems some PR people still have the attitude that bloggers are like journalists and you can send them whatever you feel like.

I recently had the pleasure of interviewing J.D. Roth. J.D. is a prominent personal finance blogger who runs Get Rich Slowly, which has more than 60,000 subscribers. If you’re looking to understand money better and get your financial life under control, I suggest heading over there and subscribing yourself.

We spoke about writing, blogging and the transition for print writers to the web. I hope you enjoy this interview and learn something new from it.