Looking to create compelling, effective, and engaging content? Want to create a process that will scale with your results instead of tethering you to them?
In this playbook, I walk you through everything you need to know about creating content that will resonate with your audience — from strategy and operations to product management and tools for thought.
Consider these a curated and refined version of excerpts from my personal notes. My goal is to distill my own knowledge. I want to share what I have learned from working in outlier environments for 15 years so that it can be applied more broadly.
My motivation is selfish: it's primarily so that I can apply it more broadly. I've overfitted my mental model to outliers at the ends of various dichotomous spectrums by working on greenfield hypergrowth opportunities and advanced enterprise-scale problems.
Now, I want to take what I've learned and use it to help people in diverse situations get exceptional results. But this doesn't mean that the playbook is only for average people or only for outliers.
It's for anyone who wants to produce content that is high-leverage and impactful. It's also for anyone who wants to develop a deeper understanding of how to use content development as a tool for thought and problem-solving.
If you want to learn how to create content that is both effective and engaging, this playbook is for you.
So let's get started.