Analytics and privacy.

This site uses optional Google Analytics to understand which pages and sections are useful, and whether people reach the diagnostic enquiry path.

What is measured

After you allow analytics, the site sends page views, broad device and acquisition information, section reach, scroll depth and clicks on navigation, calls to action, professional profiles and email-enquiry links to the site's Google Analytics 4 property.

The custom event payloads contain stable labels such as hero, proof or start_diagnostic. They do not contain the email address you type, the content of an email, a phone number or form-field text.

Consent and advertising

Analytics storage is denied by default. The Google tag is loaded only after you choose “Allow analytics”. Advertising storage, advertising user data, advertising personalisation and Google Signals are disabled in the site configuration.

Your choice is stored in this browser as jf_analytics_consent_v1. You can change it below at any time.

Why the data is used

The data is used to improve the page’s information architecture, understand which evidence and services visitors inspect, and measure genuine enquiry intent. It is not used to sell personal information.

Google and retention

Google processes analytics data as a service provider. Google Analytics settings control event and user-data retention. Aggregated standard reports may remain available independently of the event-level retention setting.

Contact

For a question about this site’s measurement, email joel@joelfalconer.com.