About Joel Falconer

Meet Joel Falconer, a data-driven content strategist and managing editor with 20 years of experience in online publishing.

Joel Falconer is an authority in digital media, content strategy, audience development, marketing, and SEO. Throughout his 20-year career he has helped build some of the most renowned brands in the industry, such as Envato, The Next Web, SitePoint and DesignCrowd.

Joel has been published in a variety of publications including Lifehack, Mashable, the Sydney Morning Herald, AppStorm, Fuel Brand Network, and Variables. His clients have included Telstra, GetApp, Cake Insure, Paymo, and Carbon Ads (BuySellAds).

His focus on SEO, email marketing and content operations has enabled him to create vast online communities and generate high traffic levels, customer engagement, and conversions. His experience in the industry makes him an excellent resource for anyone looking to establish their presence online.

Joel’s knowledge in AI-assisted content operations and production workflows has been instrumental in helping companies optimize their processes and maximize performance.

Notable Mentions

A. J. Hackwith, editor, author of Library of the Unwritten:

"Joel is a brilliant editor and just the kind of guy you want to work with: steady, responsive, and possessing of clarity that makes communication and collaboration a breeze. He has the editorial sense of a seasoned pro. Simply put, he knows how to make successful web pubs and build successful teams."

Thursday Bram, digital content editor and writer:

"Joel's writing style never fails to command attention. Whether he's blogging about a technical topic or writing about productivity, Joel is a great guy to have on the team."

Matt Mullenweg, creator of WordPress, the content management system powering 810 million websites:

Great overview of WP economy
Joel Falconer has written a pretty definitive article on WordPress: The Free Software With a Big Economy & How You Can Get Involved.

"Joel Falconer stands out among his peers by penning unbiased, objective reports on Bitcoin developments." (Link)

Published Work

How to Write Good Code: 10 Beginner-friendly Techniques for Instant Results — SitePoint
In order to write good code, you need to have a strong understanding of the basics. This guide provides ten helpful techniques that will get you started on the right foot.
A Step-by-Step Guide to Generating & Validating SaaS Ideas — SitePoint
Picking the right SaaS idea is critical to your success as a startup business. This guide will show you how to generate ideas and know which one to pursue.
Steve Jobs: a remarkable 35 years changing the face of technology
Today’s announcement from Steve Jobs that he’s resigning as CEO of Apple and handing the job to protege Tim Cook isn’t a surprise. We’ve seen this coming since Jobs’ first leave of absence for health reasons, and there’s been a lot of discu
Why Learn to Code? 17 Benefits of Learning to Code — SitePoint
Why learn to code? Find out how coding can help you and your career, and learn what you need to know to decide if it’s a fit for you.
WordPress: The Free Software With a Big Economy & How You Can Get Involved
Just about everyone reading this will be familiar with WordPress: it’s the behemoth on the content management scene, employed by millions of blogs and web publications large and small alike. The Next Web runs on WordPress, as do most of our
Bitcoin, the Peer-to-Peer Currency that Hopes to Change the World
Bitcoin is a peer-to-peer currency with no centralized authority, that provides some level of anonymity to its users. Those behind it claim that it has the potential to change the way our economies work. But you already knew all of that: Bi
7 Lies Productivity Gurus Tell You
Productivity advice has become quite the lucrative industry -- but the quality of advice has changed as peddlers look for ways to entrap readers.
7 Collaborative Coding Tools for Remote Pair Programming
In a remote team or want to run an idea past a colleague online? We review the best collaborative coding tools for remote pair programming.
The Best Figma Plugins to Create & Manage Design Systems — SitePoint
Figma is a powerful tool for creating design systems. Learn about the best Figma plugins for design systems and managing complex projects.
Does the Web Play a Role in Design Homogenization?
The momentum of trends have always been a part of design, well before companies started advertising positions for web designers. But has the web contributed to the increasing homogenization of design? In the last year, closed, invite-only c
What Is a Unique Selling Proposition & How Do I Create One? — SitePoint
Wondering how to create a unique selling proposition for your business? This guide will walk you through the what, why, and how of USPs.
What Is a Boolean Data Type, and What Are Some Uses? — SitePoint
Learn what a Boolean Data Type is, how it’s used in programming, and see examples of boolean operators that’ll help you understand logic.
How to Get Started Selling Your Site
No motivation to run your site left, but want to get value out of the work you’ve put in? Here’s how to get your site in shape to sell and on the market.
Which Programming Language Should I Learn First in 2023? — SitePoint
It’s hard to decide on a programming language to learn first. Here’s a look at the most popular languages in 2023, and why they’re worthwhile.
The Future of Money
Technology disrupts everything -- money is an old institution that is slow to change, but it is not unaffected.
World of Warcraft Hit With 1.1 Million Subscriber Exodus in Q2
Today’s Activision Blizzard earnings call was highly anticipated by watchers of the market-leading MMO World of Warcraft, which has earned a reputation as untouchable after hundreds of other MMOs have failed to take its throne over the past
Humanity Plus: How Transhumanism Could Change the Human Race
Human technology is an incredible phenomenon. It’s something that grows exponentially: for every advance we make, our next advances are more varied and easier to attain. Our inventions are all around us, every day, making every part of life
25 Mbps Broadband Speeds by 2019: Stupidest Policy Ever?
With an election just over a week away in Australia, the incumbent Labor Party’s latest piece of propaganda is a spoof of the opposition’s proposed broadband infrastructure policy.
What is the Technological Singularity?
Moore’s Law has been around for 46 years. It’s a descriptor for the trend we’ve seen in the development of computer hardware for decades, with no sign of slowing down, where the number of transistors that can be placed on an integrated circ
What Would Colonization of the Final Frontier Look Like? - TNW Industry
Space colonization is something that people have dreamed about since the moon landing, and is in fact considered a priority for the future of mankind by leading scientists. Unfortunately, we’ve all but ignored space colonization and the dev
What Is an IDE? How Does It Enable Faster Development? — SitePoint
An IDE is a development environment that helps you write and edit code. It provides syntax highlighting, code completion, and project management tools so that you can focus on coding while the IDE handles the rest of your work.
Australia’s Mandatory Internet Filter Has Finally Been Killed
The controversial mandatory Internet filter, announced at a bipartisan event in 2007, has finally been taken off the table.