Do you want to reach bigger audiences and more potential customers with your digital media and content strategy?
Are you looking for ways to improve your SEO performance?
I'm Joel Falconer, a digital media specialist with a track record of success helping companies elevate their content game and unlock the future of audience growth, content creation, and SEO optimization.
I've built audiences for renowned brands like Envato, The Next Web, Lifehack, SitePoint, and DesignCrowd. With over two decades of experience in digital marketing, SEO, and content strategy, I provide practical solutions that deliver tangible results.
Amanda Hackwith, Content Manager
If it's time to take your digital media and content strategy to the next level, read on.
Content Strategy: Architecting Your Digital Success
"Content is the atomic particle of all digital marketing." - Rebecca Lieb
Content is king, but without a well-crafted strategy, even the finest content can lose its shine.
As an experienced content strategist, I can help you build a comprehensive, data-driven content blueprint that not only aligns with your brand ethos but also effectively targets your desired audience and delivers tangible results.
My content strategy service isn't just about planning; it's about analyzing, refining, and optimizing every facet of your content for maximum impact.
From sculpting a unique brand voice to expanding your reach, I ensure your content strikes a chord with your audience and propels engagement.
🎯 Content Strategy & Brand Evolution Services
- Holistic Content Strategy Development: I offer assistance in creating a data-backed content plan that perfectly syncs with your brand strategy and targets your specific audience.
- Editorial Guidance & Media Brand Strategy: Together, we'll craft a unique brand voice that fosters audience growth and boosts traffic, loyalty, and brand recognition.
- Content Audits: I provide thorough audits of your existing content to highlight areas for improvement and devise effective optimization strategies.
- Newsletter & Email Marketing Strategy: Leveraging my track record of successful newsletters and email marketing campaigns, I'll help you expand your audience and achieve higher open rates and engagement.
- Long-form Content Creation: I can aid in conceptualizing and crafting captivating long-form content for both digital and print mediums.
- Social Media Strategy & Management: I'll assist you in developing a comprehensive social media strategy that targets your desired audience and enhances engagement across various platforms.
Content Production & Operations: Your Results Powerhouse
"Content operations is the engine that drives successful content strategy." - Joe Pulizzi
Unlock the potential of streamlined operations coupled with high-caliber content production to fuel your brand's success.
Your content production process should be a well-oiled machine, optimized for to maximize efficiency and minimize cost.
From crafting an efficient editorial calendar to defining clear roles and responsibilities, I'll assist you in building a comprehensive content operations framework that aligns with your objectives.
🌐 Content Production & Operations Services
- Content Production Process Optimization: I can help you optimize your content production process for maximum efficiency.
- Editorial Calendar & Task Management: I can assist in creating an effective editorial calendar and task management system.
- Content Management & Site Structure Planning: I can oversee your content development process and optimize your site structure to deliver great content experiences.
- Reporting & Analytics: I can assist in developing comprehensive reports and analytics dashboards to monitor progress and measure success.
- Conversion Strategy Development: I can assist in developing a comprehensive content-driven conversion strategy to maximize ROI.
- Content Analytics and Revenue Attribution Implementation: I can set up content analytics to optimize strategy, engaged time, goal completions, and author performance, and create a performance-driven content culture based on meaningful metrics and accurate revenue attribution.
- AI & Automation Integration: I can help you integrate AI and automation into your content operations workflow for improved efficiency.
Fred Wu, Chief Technology Officer
Search Engine Optimization: Be Found, Be Seen
"Good SEO work only gets better over time." - Jill Whalen
Maximize your brand's visibility with strategic SEO, ensuring you're not just in the game, but leading it.
In the digital world, visibility is key. That's where my comprehensive SEO services come into play. From crafting an effective organic SEO strategy to conducting meticulous keyword research, I ensure your content is primed for peak performance in organic search results.
With my extensive technical SEO auditing abilities, I'll fine-tune every aspect of your site to enhance performance and boost rankings. To keep you ahead of the curve, I offer in-depth competitor analysis and research, providing valuable insights into your competitors' SEO strategies.
Ready to be seen in the digital landscape? Let's elevate your SEO game today.
🔎 SEO Services
- Organic SEO Strategy: I can help you devise an effective SEO strategy that increases organic traffic, visibility, and rankings.
- SEO Keyword Research: With my expertise in SEO, I can conduct comprehensive keyword research to ensure content is optimized for organic search.
- Technical SEO Auditing: I can conduct thorough technical SEO audits and implement optimization techniques that boost your site's performance.
- On-Page & Off-Page Optimization: From meta tags and image optimization to link building strategies, I have the expertise to optimize your site for maximum performance.
- Competitor Analysis & Research: With an extensive background in competitive research, I can provide detailed insights into your competitor's SEO performance and strategy.
Ready to elevate your content strategy?
Let's start brainstorming. Drop me a note about your project and needs.Get in touch!
AI-Assisted Content Creation: The Future of Content, Now
"The best way to predict the future is to create it." - Peter Drucker
Create precision-tailored content that sets your brand apart.
Having worked with AI for content creation since 2020, I bring a wealth of experience in integrating AI into content operations workflows. The result? Brand-aware assets, maximized efficiency, accelerated production times, and high-quality content.
My expertise extends from designing AI-powered workflows for rapid, quality-assured content production to optimizing existing content with AI-driven insights.
With a focus on Natural Language Processing (NLP) enrichment, I ensure that your content is primed for natural language search and intent-driven user experience, boosting keyword indexation and organic traffic.
My diffusion model services enable you to generate stunning visuals, from logos to complex scenes, tailored to fit your brand aesthetic. Ready to step into the future of content creation? Let's harness the power of AI together.
🤖 AI-Assisted Content Creation Services
- AI-Powered Content Workflow Design: I can help you implement AI-powered workflows that enable fast production of brand-aware content quickly - without sacrificing quality or risking penalization.
- Data-Driven Content Optimization: I can help you optimize existing content with AI-powered insights and analytics that will maximize your content's ability to capture attention and drive engagement.
- Natural Language Processing (NLP) Enrichment: I can implement NLP optimization to ensure all content is optimized for natural language search and intent-driven user experience, maximizing total keyword indexation and organic traffic.
- Diffusion Model Consulting & Training: Diffusion models can create anything from a simple logo to complex scenes, all tailor-made to fit your brand aesthetic. Whether you want to enhance your social media presence with eye-catching images or create bespoke visuals for your website or ad campaigns on demand, I can help you make it happen.
Content Writing & Creation: Words That Resonate
"Content is fire, social media is gasoline." - Jay Baer
In the world of content, words are your most powerful tool.
Your content should be fresh and engaging - but also search engine-optimized and tailored to your audience. I can help you write high-quality content that will capture attention, optimize SEO performance, and drive conversions.
I'll help you harness this power to create captivating content that not only solves user problems but also connects with your audience on a deeper level. Whether it's crafting SEO-optimized web copy that drives conversions, penning compelling blog posts and articles to grow organic traffic, or creating engaging email copy designed to boost open and click-through rates, I've got you covered.
Thursday Bram, Digital Content Editor and Writer
My expertise extends to technical writing, where I distil complex concepts into clear and effective communication. Plus, with experience producing compelling branded content, I can help drive your revenue growth.
In essence, I provide content that's fresh, engaging, optimized for search engines, and tailored to your audience.
Ready to captivate your audience with words that resonate? Let's start crafting your story today.
⚡ Content Writing Services
- Web Content Writing: I can produce captivating and SEO-optimized web copy that engages visitors and drives conversions.
- Blog Posts & Articles: I can help you write compelling blog posts and articles that will attract readers and grow your organic traffic.
- Newsletter & Email Copy: I can craft engaging, brand-aligned email copy that is designed to increase open and click-through rates.
- SEO Content Writing: I can create search-engine-optimized content to boost visibility on SERPs and improve your rankings.
- Technical Document & White Paper Writing: I have the expertise to produce high-quality technical documents and white papers that effectively communicate complex concepts.
- Branded Content Production: I can create compelling branded content that drives revenue growth.
Content Editing & Optimization: Your Pathway to Perfection
"Clear writing is a cornerstone of clear thinking." - Arthur Schlesinger Jr.
Ensure every piece of content is perfect, impactful, and aligns with your brand's voice and vision.
Seize the power of perception and precision with my comprehensive content editing services, designed to ensure every piece of your content is impeccable, impactful, and perfectly aligned with your brand's voice and vision.
Charlotte Hoffman, Producer
Let's create a seamless content production process together, one that guarantees the highest standard of quality for each piece of content you publish.
✨ Polished Content Services
- Masterful Content Editing: I offer comprehensive editing and proofreading services, aimed at ensuring your content is flawless, error-free, and consistent with your brand guidelines. Together we'll build a robust content editing process that guarantees quality at every turn.
- Headline Magic: Utilizing headline optimization and expert keyword research, I'll help transform your headlines into attention-grabbing statements that maximize visibility and engagement.
- Optimized Content Revamp: Let me help breathe new life into your existing content. With engagement optimizations, content updates, technical editing, and SEO keyword research, your content will be primed for peak performance.
- Brand Voice Blueprint: I can craft a concise guide that encapsulates your brand's style guide, tone, and voice, ensuring consistency across all platforms and providing a solid foundation for all your content creation efforts.
- Update Process Innovation: Stay ahead of the curve with a content update process that keeps your content fresh and relevant. I'll help your team create and implement this process, ensuring your content always aligns with the latest industry trends and best practices.
- Copyediting & Proofreading Excellence: With a keen eye for detail and a deep understanding of grammar and syntax, I offer top-tier copyediting and proofreading services to ensure your written content is polished to perfection.
Ready to Elevate Your Content Strategy?
Are you ready to transform your digital presence with strategic, engaging, and SEO-optimized content?
Are you excited to explore the possibilities of AI-assisted content production and diffusion models?
Let's work together to create a content strategy that drives traffic, generates leads, and boosts conversions.
Contact me today to get started.